MUMBAI: After CNN, TV18 Broadcast has extended its brand licensing agreement with CNBC Asia to continue using the CNBC brand and content for the business news genre until 31 March 2028.
The deal was renewed during the third quarter of the fiscal year.
Interestingly, the license has been renewed even as there was ample time for the current deal to expire, which is 31 March 2018.
This unlike the CNN deal wherein TV18 first said it would not renew the licensing deal only to stitch a...
TV18 renews licensing deal with CNBC till 2028
The deal was renewed during the third quarter of the fiscal year.
Interestingly, the license has been renewed even as there was ample time for the current deal to expire, which is 31 March 2018.
This unlike the CNN deal wherein TV18 first said it would not renew the licensing deal only to stitch a...
TV18 renews licensing deal with CNBC till 2028