New Delhi: Owing to growing ad fatigue among listeners, private radio stations across the country are revisiting their advertising volume and ad rates to expand listenership and increase revenue.
Some of the leading FM radio players have cut down on their commercial time from 15-18 minutes (on an average) per hour to approximately 10 minutes an hour to counter ad fatigue.
FM brand Radio Mirchi, owned by Entertainment Network India Ltd (ENIL) has capped commercial time on its...
FM Radio stations cut commercial air time on growing ad fatigue
Some of the leading FM radio players have cut down on their commercial time from 15-18 minutes (on an average) per hour to approximately 10 minutes an hour to counter ad fatigue.
FM brand Radio Mirchi, owned by Entertainment Network India Ltd (ENIL) has capped commercial time on its...
FM Radio stations cut commercial air time on growing ad fatigue