MUMBAI: The Indian radio industry has moved to Phase III and it has opened gates for more regional players. There is also a shift from 'reach medium' to 'advertising medium'. Thus, with radio growing with every step there is a need for self-evaluation and implementation of newer plans. To ensure that the steps are taken wisely, India Radio Forum (IRF) each year organises a session where the industry meets to discuss radio, its achievements and future objectives.
The 12th session of IRF held...
IRF 2017: Prioritising content and creative advertising
The 12th session of IRF held...
IRF 2017: Prioritising content and creative advertising