Den Networks said it sold its home shopping channel to Pimex Broadcast Private Limited based in Noida.
Den entered the business under a joint venture with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, two years ago.
“The name of DEN and Snap deal will be dropped off from the branding,” said the cable network, which has been facing losses in the new venture.
Pimex is promoted by Vijender Singh, who has “over 15 years of entrepreneurial exposure”.
Singh is a...
Pantel’s Vijender Singh Buys Den Snapdeal Home Shopping Channel
Den entered the business under a joint venture with Jasper Infotech, the holding company of e-commerce firm Snapdeal.com, two years ago.
“The name of DEN and Snap deal will be dropped off from the branding,” said the cable network, which has been facing losses in the new venture.
Pimex is promoted by Vijender Singh, who has “over 15 years of entrepreneurial exposure”.
Singh is a...
Pantel’s Vijender Singh Buys Den Snapdeal Home Shopping Channel