MUMBAI: In a surprise move, Zee Entertainment Enterprises Ltd (ZEEL) has decided to discontinue its premium Hindi general entertainment channel (GEC) Zindagi and move the content to its ad-supported video-on-demand (VoD) platform OZEE.
Zindagi will shut down on 30 June and its content will be available on OZEE from 1 July.
ZEEL said that the Zindagi content had more traction on digital than on TV, hence the decision to go fully digital. Zindagi was classified as a niche channel offering...
ZEEL to draw the curtain on Zindagi, shift content to OZEE from 1 July
Zindagi will shut down on 30 June and its content will be available on OZEE from 1 July.
ZEEL said that the Zindagi content had more traction on digital than on TV, hence the decision to go fully digital. Zindagi was classified as a niche channel offering...
ZEEL to draw the curtain on Zindagi, shift content to OZEE from 1 July