Star Sports launched its second Indian-language sports channel Star Sports Tamil 1 to coincide with the Champions Trophy tourney. This is the second Indian-language sports channel from Star Sports after Hindi. Now depending on the progress that it makes, the company could launch more regional sports channels. Talking to TelevisionPost.com, Star India executive VP, head ad sales sports Anil Jayaraj said that there is a tremendous need gap in the sports broadcasting market for regional content...
Star India to consider launching more regional sports channels
Star India to consider launching more regional sports channels