Star India is deepening its association with sports by launching India’s first private free-to-air (FTA) sports channel. Currently, public broadcaster Doordarshan’s DD Sports is the only FTA sports channel in the country.
The FTA sports channel, christened Star Sports First, will be launched on DD’s FTA DTH platform Freedish, which has an estimated 22 million subscribers. Star India had won two slots on Freedish in the e-auction conducted by DD on 4 July. One of the slots will be utilised...
Star to launch India's first private FTA sports channel "STAR SPORTS FIRST" on 21 st July
The FTA sports channel, christened Star Sports First, will be launched on DD’s FTA DTH platform Freedish, which has an estimated 22 million subscribers. Star India had won two slots on Freedish in the e-auction conducted by DD on 4 July. One of the slots will be utilised...
Star to launch India's first private FTA sports channel "STAR SPORTS FIRST" on 21 st July