21st Century Fox-owned TV network Star India has reduced the reference interconnect offer (RIO) rates of its two high-definition (HD) sports channels Star Sports HD1 and Star Sports HD2 in order increase their penetration.
As per the broadcaster’s new HD channel rate card, the price of the two HD channels has been decreased to Rs 50 each. Earlier, the RIO price of the two channels was in the vicinity of Rs 110 each.
“Star has rationalised the prices of Star Sports HD1 and Star Sports HD2....
Star India reduces RIO rates of Star Sports HD1 and HD2
As per the broadcaster’s new HD channel rate card, the price of the two HD channels has been decreased to Rs 50 each. Earlier, the RIO price of the two channels was in the vicinity of Rs 110 each.
“Star has rationalised the prices of Star Sports HD1 and Star Sports HD2....
Star India reduces RIO rates of Star Sports HD1 and HD2