Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie -

Discovery Communications is making serious inroads in India now with its announcement of a new Hindi GEC called Discovery Jeet for the country. Scheduled for launch in the end of 2017, with 200-250 hours of local content (for the first three months), it is targeting the 15+ male audience with fact-inspired entertainment.

Positioned to be a male mass...

Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie -