South Indian broadcast major Sun TV Network is exploring a change in its business model in the non-Tamil markets. Starting with Andhra Pradesh, where it owns Telugu general entertainment channel (GEC) Gemini TV, the company is planning to start commissioned programming to fortify its presence in that market. “In order to strengthen its presence in the Andhra Pradesh market, the company would start commissioned programming similar to the strategy adopted by Hindi GECs unlike its sponsored...
Sun TV plans to shift to commissioned programming model in non-Tamil markets
Sun TV plans to shift to commissioned programming model in non-Tamil markets