With an aim to become the go-to destination for the millennials of India, Vuclip has rolled out first-ever integrated brand marketing campaign for its ‘freemium’ video-on-demand platform Viu. After its successful launch in India last year, Viu claimed an exponential growth in the audience base at 18 million users. The company that focused on original programming since its launch is planning four more original series by the end of this year. The platform will soon expand its content offering...
Viu launches first brand campaign to connect with millennials
Viu launches first brand campaign to connect with millennials