Sony gives backing to India's "Swachh Bharat Abhiyan" campaign

In an endeavour to give impetus to India’s ‘Swachh Bharat Abhiyan’ – a campaign to keep Indian clean – by rallying support with its latest public service announcement, ‘Gandagi jaan leva hai, Swachhta hi seva hai’.

The a video announcement features some of India’s leading entertainment artists as they request viewers to be the force for change. It echoes the sentiment that keeping the environment clean...

Sony gives backing to India's "Swachh Bharat Abhiyan" campaign