Talking about the strategy for Discovery Kids, Karan Bajaj, Senior Vice-President and General Manager (South Asia), Discovery Communications India, said: “We are currently a niche player in the kids’ entertainment space. Our aim is to become one of the top three channels in this genre by the end of next year.”
“Kids are known to develop strong loyalties for IPs (characters) and then want a lot of content around those IPs. Keeping these insights in mind, we are working on revamping Discovery...
Discovery Kids to rebrand soon
“Kids are known to develop strong loyalties for IPs (characters) and then want a lot of content around those IPs. Keeping these insights in mind, we are working on revamping Discovery...
Discovery Kids to rebrand soon