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Tamil Nadu and Pondicherry has emerged as the top most market in India with viewers spending maximum time watching Television with an average time spend (ATS) of 4 hours and 11 minutes per day, while Andhra Pradesh and Telangana were edging close to TN/Pondy with an ATS of 4:10 hours per day against the National...
Viewers in Tamilnadu/Pondicherry spend the highest time watching TV: BARC Report 2017