Starting mid-December, the Connaught Place in New Delhi will have a new youth destination. A MTV-themed café, ‘FLYP@MTV’, will allow the core target group of 18-30-year-olds to work, chill and play. ‘FLYP@MTV’ will be the first such MTV-branded café launch across the world. It will mark MTV’s foray into the fast-growing food and beverages category. ‘FLYP@MTV is an association between Viacom18 Consumer Products, the consumer products arm of Viacom18, and Funbars Hospitality. They plan to...
Viacom18 takes brand MTV to cafés
Viacom18 takes brand MTV to cafés