Discovery to dub foreign content as Hindi GEC channel

Discovery Communications' foray into the crowded Hindi general entertainment channel (GEC) genre with Jeet has not found resonance with the viewers, impelling them to rejig their strategy.

With low ratings for the GEC channel launched in February 12 this year, the broadcaster has now decided to rejig its programming and offer viewers dubbed Hindi versions of entertainment programmes and serials which...

Discovery to dub foreign content as Hindi GEC channel