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Bigg Boss, hosted by the legendary star Kamal Hassan, has helped Star India’s Tamil GEC Vijay TV to achieve its highest ever viewership of 571 Gross Rating Points .This is a fitting milestone for Vijay in the journey of connecting deeply with consumers.
The show is one of the biggest to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself. With a 5.2 TVR...
Big Boss Tamil & Brand Refresh takes Star Vijay to new heights