When at the start of the year the English entertainment team at Viacom18 sat down for a meeting, it was clear that there was room for further growth in the space. While Vh1 and Comedy Central were cruising along well, it was also time for the launch of an English entertainment channel. “The English entertainment bouquet at Viacom 18 was doing well consistently for a while. Vh1 was at the top of the ladder in its genre while Comedy Central was doing consistently well. But there was room to do...
Viacom18’s expansion in the English entertainment space in 2015
Viacom18’s expansion in the English entertainment space in 2015