2015 was a year of revamp for Star India’s English channel portfolio. While Star pulled the plug on Fox Crime, it also launched Star Movies Select HD to break away from the incessant clutter of action on English movie channels. There was also an HD version of FX. With Star Movies and Star World lying comfortable, Star’s aim over the past three years has been to give its second-tier of English entertainment channels a push and taking advantage of cable TV digitisation. Accordingly, in 2013,...
Star’s strategy for English entertainment channels in 2015
Star’s strategy for English entertainment channels in 2015