Though the dust is yet to settle on year 2015, Sony Pictures Networks India’s English movie channel Sony Pix has outlined its strategy for 2016, which it calls version 2.0 of its ‘Stay Amazed’ brand positioning. If version 1.0 of ‘Stay Amazed’ was about investing in great content, driving perception and doing innovation to break the clutter, version 2.0 will see the channel pushing the envelope with scale, style and talkability. The channel will do 70-odd premieres during the year compared...
Sony Pix’s aggressive growth plans for 2016
Sony Pix’s aggressive growth plans for 2016