MSM to bring in BBC Earth in India, & partnership with ESPN to revive KIX as Sony ESPN

Multi Screen Media (MSM) recently celebrated the completion of 20 years in the country. NP Singh, CEO, MSM, spoke to exchange4media on the journey of many firsts in the industry, while sharing his plans for the future of the network. He spoke on the new strategy in place to get Sony TV’s viewership on top, female audience, Sony Pal and more. Excerpts:

What are the plans of MSM for the future especially for the flagship...

MSM to bring in BBC Earth in India, & partnership with ESPN to revive KIX as Sony ESPN