Multi Screen Media (MSM) has entered into a joint venture with BBC Worldwide to launch factual entertainment channel BBC Earth as Sony BBC Earth in India. MSM will hold majority stake in the JV. “Sony BBC Earth is a JV between MSM and BBC Worldwide, with MSM owning the majority stake. This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them some of the best television content ever,”...
MSM in JV with BBC Worldwide to launch Sony BBC Earth
MSM in JV with BBC Worldwide to launch Sony BBC Earth