For Sony Pictures Networks (SPN) India CEO NP Singh, the bet on ace comedian Kapil Sharma could just be the right move. Sony Entertainment Television (SET), the network’s flagship channel, has been struggling to up the ratings and Sharma could immediately bring back the weekend viewers. Buzz would follow and sampling of the channel’s other shows could increase.
When Sony is in the midst of a revamp plan, Sharma’s brand of comedy could play an important role. Strengthening the weekends for...
Why is it right for Sony to bet on ‘The Kapil Sharma Show’
When Sony is in the midst of a revamp plan, Sharma’s brand of comedy could play an important role. Strengthening the weekends for...
Why is it right for Sony to bet on ‘The Kapil Sharma Show’