Zee Entertainment Enterprises Ltd (ZEEL), in association with USAID, PlanetRead and the Indian Institute of Management Ahmedabad (IIM A), has implemented same language subtitling (SLS) on its leading regional channels Zee Talkies and Zee Marathi. The aim is to improve the basic functional reading competency of children in Maharashtra. The initiative is in line with the Ministry of Human Resource Development’s Sarva Shiksha Abhiyan (SSA) – ‘Padhe Bharat Badhe Bharat’. ZEEL MD and CEO Punit...
ZEEL implements same language subtitling on Marathi channels
ZEEL implements same language subtitling on Marathi channels