Multi Screen Media (MSM) is launching a high-definition (HD) version of its Hindi movie channel Sony Max.
The company will, however, wait for BARC’s rural data before launching the other new channels.
MSM senior EVP & business head Max & Max2 Neeraj Vyas said that the company is doing paperwork formalities prior to the launch of Sony Max HD. “I am ready with it.
As soon as we see the right environment, we will go into it.”
Queried whether the company is planning to launch a channel...
MSM plans to launch HD version of Sony Max
The company will, however, wait for BARC’s rural data before launching the other new channels.
MSM senior EVP & business head Max & Max2 Neeraj Vyas said that the company is doing paperwork formalities prior to the launch of Sony Max HD. “I am ready with it.
As soon as we see the right environment, we will go into it.”
Queried whether the company is planning to launch a channel...
MSM plans to launch HD version of Sony Max