Sony Pictures Networks India (SPNI) is awaiting BCCI’s ‘final’ offer for renewing the broadcast rights deal for the Indian Premier League (IPL).
Sony, which holds the IPL broadcast rights for South Asia, has made an offer to the BCCI during the two-month negotiation window.
As per the agreement between two parties, Sony was to make an offer to the BCCI. In turn, India’s cricket board had to make a final offer.
There was a two-month negotiation period to hammer out a new deal. “The...
Sony awaits BCCI's final offer for IPL rights renewal
Sony, which holds the IPL broadcast rights for South Asia, has made an offer to the BCCI during the two-month negotiation window.
As per the agreement between two parties, Sony was to make an offer to the BCCI. In turn, India’s cricket board had to make a final offer.
There was a two-month negotiation period to hammer out a new deal. “The...
Sony awaits BCCI's final offer for IPL rights renewal