Mumbai:Viacom18, which owns and operates Colors, Vh1, Nick and MTV, is all set to strengthen its youth and music portfolio with the launch of a 24×7 music brand MTV Beats.
MTV Beats, while catering to all eclectic music tastes, will predominantly focus on Bollywood music and will soon be available on air.
Viacom18 Group CEO Sudhanshu Vats said, “MTV initiated India into the experience of pop culture, making it a socially and commercially successful phenomenon. Today the brand is synonymous...
Viacom18 to launch Hindi music channel MTV Beats
MTV Beats, while catering to all eclectic music tastes, will predominantly focus on Bollywood music and will soon be available on air.
Viacom18 Group CEO Sudhanshu Vats said, “MTV initiated India into the experience of pop culture, making it a socially and commercially successful phenomenon. Today the brand is synonymous...
Viacom18 to launch Hindi music channel MTV Beats