Zee Le Zindagi. Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel), Zindagi, positioned itself as a premium Hindi-Urdu channel.
Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes...
Zindagi expands programming duration; to launch HD, bi-lingual feed
Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes...
Zindagi expands programming duration; to launch HD, bi-lingual feed