For the brand campaign ‘Aaj Ka Classic’, three channel partners including SC Johnson, Hindustan Unilever and Dabur across all the time bands have been locked in, he added. Sehgal is confident that the new content strategy will help pull in more youth audiences.
“Earlier, Zee Classic used to cater to primarily mature audiences, but with the inclusion of titles from the ’80s and the ’90s in the library, the viewership base also attracts the youth.
‘Aaj Ka Classic’ presented by Arjun Kapoor...
Zee plan "old movie HD"channel launching soon
“Earlier, Zee Classic used to cater to primarily mature audiences, but with the inclusion of titles from the ’80s and the ’90s in the library, the viewership base also attracts the youth.
‘Aaj Ka Classic’ presented by Arjun Kapoor...
Zee plan "old movie HD"channel launching soon