The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL) has got into a hyper-refresh mood, revamping its channels, one after the other. First, it announced the relaunch of Zindagi, and now it’s the turn of Zee Classic.
Known for showcasing movies from the sixties, seventies and eighties and nineties era, the channel is being revamped on 3 October with a new positioning and programming line-up. The reason: it has ambitious plans to expand its target audience, and thus its viewership....
Zee Classic refreshes in attempt to attract mass audiences
Known for showcasing movies from the sixties, seventies and eighties and nineties era, the channel is being revamped on 3 October with a new positioning and programming line-up. The reason: it has ambitious plans to expand its target audience, and thus its viewership....
Zee Classic refreshes in attempt to attract mass audiences