Disney India is building Hungama as an urban-focused national kids channel, a senior company official said.
While Hungama was so far focused on the Hindi-speaking markets (HSM), the channel is now looking to build a loyal viewership base in South India.
Distribution has been spruced up in South India while the content is getting refreshed with new shows.
Hungama is launching a new Japanese anime show, ‘Perman’, on 17 October.
This will be followed by a local comedy adventure show,...
Hungama turns to South India for growth
While Hungama was so far focused on the Hindi-speaking markets (HSM), the channel is now looking to build a loyal viewership base in South India.
Distribution has been spruced up in South India while the content is getting refreshed with new shows.
Hungama is launching a new Japanese anime show, ‘Perman’, on 17 October.
This will be followed by a local comedy adventure show,...
Hungama turns to South India for growth