In a genre as expendable as a music television channel, which runs on similar and fairly limited content, one would have thought that youth-focussed channels like MTV or VH1 would be market leaders.
But that’s not the case. A strangely spelt music channel, Mastiii, owned by Sri Adhikari Brothers Television Network Limited (SABTNL), has been number one for close to five years now.
Data from the Broadcast Audience Research Council (BARC) India for the week of 24-30 September, 2016 shows...
What makes ‘Mastiii’ India’s number one music channel?
But that’s not the case. A strangely spelt music channel, Mastiii, owned by Sri Adhikari Brothers Television Network Limited (SABTNL), has been number one for close to five years now.
Data from the Broadcast Audience Research Council (BARC) India for the week of 24-30 September, 2016 shows...
What makes ‘Mastiii’ India’s number one music channel?