With Viacom18 launching MTV Beats and Channel V re-turning into a music-only channel, 9XM plans to stick to its original strategy of providing curated music clubbed with humour and animation.
9XM will also continue to strengthen its digital and social media presence.
For 9XM chief business officer Punit Pandey, the strategy has elicited good response from consumers, viewers and advertisers.
“For the past nine years, our strategy has been to ensure that we are the favourite destination...
9XM to stick to original strategy despite new competition
9XM will also continue to strengthen its digital and social media presence.
For 9XM chief business officer Punit Pandey, the strategy has elicited good response from consumers, viewers and advertisers.
“For the past nine years, our strategy has been to ensure that we are the favourite destination...
9XM to stick to original strategy despite new competition