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Sony Max unveils new brand campaign

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Sony MAX, the Hindi movie channel from the Sony Pictures Network has rolled out a new campaign to celebrate its success of being the number one Hindi movie channel in India.

The campaign is based on the thought ‘Naaz Hai Humein Apni Deewangi Pe’ which encapsulates the country’s obsession with Hindi Cinema and its influence on the everyday moments of life. The channel will be unveiling multiple short films showcasing how fans inspired by movies have imbibed the Deewanapan.

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