The Indian Premier League (IPL) has become one of the world’s most lucrative properties, in terms of title sponsorship, after its rights were bought by Chinese mobile phone company Vivo for Rs 2,199 crore till 2023. The next and the only other bid was from competing mobile brand Oppo who bid for approx. Rs 1300 crore. What has catapulted IPL to where it is today? A week ahead of the bidding process for its television and digital rights, we explore why IPL is such a sought-after brand....
An aggressive cold-war start between SPNI & STAR for IPL Broadcast Rights
An aggressive cold-war start between SPNI & STAR for IPL Broadcast Rights