Zee Entertainment Enterprises Ltd (ZEEL) will launch more regional channels to strengthen its existing portfolio and also look to enter the Kerala market.
The company has a presence in the Telugu, Tamil and Kannada markets.
The plan is to launch a Malayalam general entertainment channel. Will ZEEL enter into new regional markets, launch flagship channels and get into new genres?
“I think, the last point is definitely the low hanging fruit as there are several genres within the regional...
Zee plans to launch a GEC for Kerala market, i.e. Zee Malayalam
The company has a presence in the Telugu, Tamil and Kannada markets.
The plan is to launch a Malayalam general entertainment channel. Will ZEEL enter into new regional markets, launch flagship channels and get into new genres?
“I think, the last point is definitely the low hanging fruit as there are several genres within the regional...
Zee plans to launch a GEC for Kerala market, i.e. Zee Malayalam